Who We Are
Your Gateway
To Africa.
A licensed, compliant duty-free bond operator delivering stable liquor supply across Southern Africa — from Zambia to every neighbouring nation.
About Us
Amplify Trade Partners
Southern African markets are complex, fragmented and often undeserved (sp)” verander na die volgende Our dual-market approach enables us to operate seamlessly across both formal retail structures and broader trade environments…
Amplify Trade Partners was established to provide brands with a reliable and scalable route-to-market across these environments. We combine distribution infrastructure, market intelligence and experienced sales execution to help brands grow sustainably.
Our approach is built on continuity of supply, strong in-market presence and strategic brand positioning — ensuring long-term success in competitive markets.
Our Mission
Closing the Gap.
Building the Bond.
"To build one of Southern Africa's most trusted distribution and trade development platforms, connecting global brands with high-growth African markets."
After years of in-depth research, Amplify Trade Partners identified a significant delay and inconsistency in the supply of liquor to Zambia and its neighbouring countries. Our core goal is to set up a trans-shipment bonded warehouse in Lusaka, alongside a liquor wholesaler in Zambia — not only to redistribute regionally, but to actively brand-build through marketing, activations and advertising.
This approach eliminates all intermediaries, which are no longer viable due to the economic pressures brought on by the global pandemic. We build bonds directly with all household-name brands, while simultaneously opening new markets across the continent.
Our Values
Our Trade Partnership Approach
We work closely with brand owners to develop tailored trade strategies that support sustainable growth, strong retail positioning and consistent market performance.
Our collaborative approach ensures both operational execution and strategic alignment with brand objectives.
Why Global Brands
Partner With Us
Strong Retail & Trade Relationships
Scalable Distribution Infrastructure
Market Intelligence & Trade Insights
Dedicated Sales & Execution Teams
Proven Route-to-Market Expertise
Business Model
Our Unique Value Proposition
Our unique value proposition offers greater control of the supply chain.
Control of border limitations
Our bonded warehouses across Africa provide seamless access to the market
Control of the value chain
No outsourced functions, all work done inhouse
Transparent pricing
Controlled, low-cost pricing due to our knowledge with customs and excise experience across Africa
Secure facilities & product handling
24-hour surveillance & GPS Tracking. Full oversight
Fast order fulfilment
In-house distribution provides freedom to dispatch without limit with toll-free calls
Visibility
Oversight & monitoring across the value chain
Focussed customer service
Dedicated customer service team and Call Centre
Our Footprint
Regional Market Reach
Amplify Trade Partners is positioned to support expansion across Southern Africa and broader African markets. Our long-term objective is to become a trusted regional partner for international brands seeking reliable access to African markets.
Markets We Serve
- National retail chains
- Independent retailers
- Wholesale distribution networks
- Regional trade markets
- Digital commerce channels
Let's Work Together.
Whether you're a brand seeking distribution or a retailer needing reliable supply — our team is ready to connect.
Get In Touch Today